Larry Gaynor has a BA in business and has been blogging for many years on his blog larrygaynor.com. He writes on a broad range of issues and topics. Larry Gaynor has also written a guide advising salon and spa owners about operating in the post-pandemic economy.
The year 2021 has shown the world anything but certainty. The COVID-19 pandemic, economic volatility, social unrest, and widespread unemployment have rattled the finances of millions of Americans as well as their businesses. The new reality demands new approaches if businesses are to survive the pandemic and successfully transition to a robust post-pandemic economy.
Here are three business tips for thriving in the post-pandemic economy:
People are moving online for nearly every aspect of business. Globally, in 2021, it is estimated that over 2.14 billion people are expected to go online when buying goods and services. Now is the best time to boost your online presence. The more business processes you can bring online, the more likely you are to stay engaged with your employees and customers, which is crucial if your business is to thrive and remain resilient.
As businesses and the economy reopen, an excellent way of drawing people in is by offering exclusive deals and sales promotions. Discounts, freebies, and money-back options could be what customers are waiting for to engage with your business. You can advertise such offers through promotional emails and on social media platforms.
Success in the days ahead requires that businesses measure impact on both marketing performance and revenue at every stage of the funnel. Those marketers who find and apply the right performance measurement tools will be more responsive to emerging trends in the marketplace both during and after the pandemic.
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