Tips for the Post-COVID-19 Pandemic Economy

Larry Gaynor has a BA in business and has been blogging for many years on his blog larrygaynor.com. He writes on a broad range of issues and topics. Larry Gaynor has also written a guide advising salon and spa owners about operating in the post-pandemic economy.

The year 2021 has shown the world anything but certainty. The COVID-19 pandemic, economic volatility, social unrest, and widespread unemployment have rattled the finances of millions of Americans as well as their businesses. The new reality demands new approaches if businesses are to survive the pandemic and successfully transition to a robust post-pandemic economy.

Here are three business tips for thriving in the post-pandemic economy:

People are moving online for nearly every aspect of business. Globally, in 2021, it is estimated that over 2.14 billion people are expected to go online when buying goods and services. Now is the best time to boost your online presence. The more business processes you can bring online, the more likely you are to stay engaged with your employees and customers, which is crucial if your business is to thrive and remain resilient.

As businesses and the economy reopen, an excellent way of drawing people in is by offering exclusive deals and sales promotions. Discounts, freebies, and money-back options could be what customers are waiting for to engage with your business. You can advertise such offers through promotional emails and on social media platforms.

Success in the days ahead requires that businesses measure impact on both marketing performance and revenue at every stage of the funnel. Those marketers who find and apply the right performance measurement tools will be more responsive to emerging trends in the marketplace both during and after the pandemic.

American Cancer Society Reviews

An alumnus of Michigan State University, Larry Gaynor serves as the president and chief executive officer of TNG Worldwide. The New Hudson, Michigan-based entrepreneur enjoys cooking and spending time with his children and grandchildren. A philanthropist, Larry Gaynor raises funds for Making Strides Against Breast Cancer and the American Cancer Society.

An American Cancer Society (ACS) 2018 and 2019 review of cancer prevention and early detection measures in the US shows there is hope.

Of the estimated 608,570 cancer-related deaths expected to occur in 2021 in the US, about 45 percent are potentially preventable, as the causes include alcohol intake, an unhealthy diet, and cigarette smoking.

The US has recorded more former cigarette smokers than current smokers since 2002, with smoking at a historic low in 2019. In 2019, 62 percent of all Americans who had ever smoked had quit. Among high school students, cigarette smoking declined from 29 percent in 1999 to 5 percent in 2020.

However, these gains could be amplified with more targeted interventions in under-resourced populations to increase smoking cessation and healthy lifestyles. 

Trends in the Global and US Beauty Care

With a background in business, Larry Gaynor received a 1992 Ernst & Young Entrepreneur of the Year award. Larry Gaynor runs TNG WORLDWIDE and has been in business since 1985, growing from a distributor to an international manufacturer of beauty products. The best-selling signature brands from TNG include Ginger Lily Farms, EMMA BEAUTY, and ForPro Professional Collection.

The global beauty products manufacturing sector is huge and growing. In 2020, the industry was estimated to be worth $483 billion, and 2021 estimates place it at $511 billion. By 2025 it’s predicted to exceed $716 billion, and reach $784.6 billion by 2027. While the overall US beauty and personal care global industry will remain strong, the skincare and cosmetics verticals are projected to experience the most revenue growth.

However, not all brands will grow as fast or benefit from the robust overall market. On the contrary, there will also be many losers because the beauty industry faces seismic shifts in how people define beauty and the perceived role of beauty products in people’s lives. Preference for brands that consumers know and trust is likely to be the biggest challenge for new industry entrants. New brands and manufacturers must offer something different and new to pull consumers away from products they are currently using.

TNG Worldwide Diamond Partner Membership

TNG Worldwide CEO and president Larry Gaynor has turned the company from a distributor to a top manufacturer of beauty care products. Over the past 35 years, Larry Gaynor has leveraged innovative approaches to propel the company to success.

TNG Worldwide manufactures over 2,000 products representing signature brands such as Ginger Lily Farms, EMMA Beauty, and the ForPro Professional Collection. TNG Worldwide sells its products to consumers, national retailers, and spas.

During the pandemic, TNG Worldwide created the Diamond Partner membership program to meet the needs of its loyal customers. With a minimum monthly purchase of $99, customers are eligible for exclusive perks.

Diamond Partners can purchase products for up to 20-percent less than non-Diamond Partners. They enjoy free shipping, and their orders are placed on priority with the promise of same-day delivery for orders received by 3 p.m. Partners visiting the store in Farmington, Michigan, have early access.

Diamond Partners also receive full access to EMMA Beauty and Kemon education teams through ZOOM and email. Other perks for Diamond Partners include unlimited access to the TNG Worldwide company store and the opportunity to purchase PPE products for 20-percent less during the pandemic.